Business Strategies for Dental Laboratory Decision-Makers

Display Ads

Ad Materials Deadlines

LMT is published 10 times per year and ad materials are due:

For The Month Of...By
January12/9
February1/15
March2/11
April3/17
May4/14
June/July5/21
August7/16
September8/16
October9/16
November/December10/27

A recent survey shows that 87% of our readers read the advertisements in LMT. Of those, 75% say they have purchased products and services as a result of reading these ads. That's powerful. And it's also the reason we exist: to maximize your reach, to deliver your message into the hands of the decision-makers and to deliver editorial content that gives these decision-makers the tools they need to succeed. This is what keeps them engaged in the magazine.

Call or at 203-459-2888 or fax to 203-459-2889. Send insertion orders and advertising materials to: LMT, 84 South Main St., Newtown CT 06470.

2009 Display Ad Rates and Specifications

1x 5x 10x
Tabloid (full page) 4C $6325 net $6060 net $5825 net
BW $4880 net $4615 net $4380 net
Bleed (10-7/8" x 14-1/2")
Non-Bleed (9-1/2" x 13-1/2")
Junior or 1/2 Tabloid 4C $4890 net $4635 net $4420 net
BW $3445 net $3190 net $2975 net
Bleed (7-3/4" x 10-5/8")
Non-Bleed (7" x 10")
Vertical (4-5/8" x 13")
Horizontal (9-1/2" x 7")
2/3 Junior 4C $3985 net $3800 net $3635 net
BW $2750 net $2570 net $2400 net
Vertical (4-5/8" x 10")
1/2 Junior 4C $3080 net $2970 net $2850 net
BW $2060 net $1950 net $1830 net
Vertical (3-1/2" x 10")
Horizontal (7" x 4-7/8")
Island (4-5/8" x 7-1/2")
1/3 Junior 4C $2560 net $2490 net $2415 net
BW $1540 net $1470 net $1395 net
Vertical (2-1/4" x 10")
Horizontal (7" x 3-1/8")
Island (4-5/8" x 4-7/8")
1/4 Junior 4C $1530 net $1445 net $1360 net
BW $1105 net $1020 net $935 net
Vertical (3-1/2" x 4-7/8")
Horizontal (4-5/8" x 3-3/4")
1/6 Junior 4C $1360 net $1275 net $1190 net
BW $935 net $850 net $765 net
Call 203-459-2888 for sizing

* Tabloids Tabloid issue trim size: 10-7/8" x 14-1/2". Tabloid spread trim size: 21-3/4" x 14-1/2". There is no additional charge for bleed on tabloid advertisements; for tabloid bleed specifications, see instructions for all bleed ads immediately below.

** Bleeds On bleed ads, keep live matter 3/8" within trim edges. Allow at least 1/4" of background area beyond ad size (on all sides) for trimming. Standard bleed spread trim size: 15-1/2" x 10-5/8". For fractional bleed dimensions, contact LMT. Add 10% to the space rate for bleed on fractional ads.

Requirements and Specifications

  • PDF Files Please use PDF/X-1a format when exporting your pdfs (native applications accepted, however, you must include all fonts and images separately). For details on PDF settings, please contact by e-mail or call 203-459-2888.

  • Proofs You must include a high resolution, true-to-color full-size proof for all ads. Laser proofs are not an accurate guide for color reproduction; LMT assumes no liability for color problems when a laser proof is the only guide provided by the advertiser.