"So many are affected by breast cancer and if we can increase early detection, we can help fight the disease," says Jessica Birrell, Owner, Capture Dental Arts, Saratoga Springs, UT.
To that end and in honor of October being Breast Cancer Awareness month, Birrell is giving her packaging a pink-themed makeover. Her delivery boxes are tied with a pink bow, the case boxes are wrapped in a sheer pink bag and the impressions are enclosed in a cellophane bag imprinted with the pink breast cancer ribbon.
Also in the boxes are pass-along items for dentists to give to their patients, including a pocket-size handout, What Everyone Should Know About Breast Cancer....In Women As Well As Men; mints in wrappers featuring the breast cancer ribbon and early detection messages; and wrist bands and pens. The wrist bands and pens are themed: "Fight Like a Girl" for females and "Tough Guys Wear Pink" for men. "In addition to being educational and promoting awareness, these materials demonstrate the dentists' concern for patients' overall health and enhance the dentist-patient connection," says Birrell, who purchased most of the packaging materials through companies that donate a portion of the proceeds to the American Cancer Society.