"Our business will continue to change to meet new demands. It's less about the ability to manage change and more about the strength to lead change," said Ivoclar Vivadent's CEO Bob Ganley during his State of the Industry address to the more than 700 attendees at the 87th Annual Cal-Lab Meeting held at the Westin Michigan Avenue.
One development Ganley discussed is the growing irrelevance of geographical barriers due to new technology and the increasing competition between labs because of it. "You must understand who you are and have some kind of identifiable message on how you differentiate yourself. Now that's more important than ever," said Ganley.
In keeping with the meeting's "Winds of Change" theme, many of the other presentations focused on new technologies and adapting to an evolving landscape. Lee Culp, CDT, explained the cultural challenge of going digital in his lecture, Digital Workflow, from Production to Esthetics with Full Contour. The meeting also featured a three-part presentation on shading zirconia with Peter Pizzi, MDT, Bob Posey and Robin Carden; Dr. David Little on Implants, Technology and the Team Approach; an update on market trends from Bennett Napier, CAE; internet marketing advice from Robert Gitman; and author Robert Stevenson's keynote address, If You Don't Like Change, You Will Hate Extinction. In addition, Safelink Consulting's Gary Morgan, CDT, gave a regulatory standards update.
Next year's Cal-Lab meeting is February 20-21;for more information, visit www.cal-lab.org.