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Trade name or patent infringement. Libel or defamation claim. Slander.
Walking into a legal entanglement is not something that’s typically on the mind of a dental laboratory owner yet the possibility for it is there any time you knowingly represent your laboratory as providing a particular brand-name product when, in fact, it is not actually that brand.
To bring it down to the very personal, you want to know if you’re given a substitute for a prescription drug. You already know the old prescription works for your body’s chemistry; you don’t know the new one will. We all—dental patients included—want what works best for us. Keep this in mind the next time you’re on the fence about which product to add into your line of approved materials.
We are aware dental offices and dental laboratories list brand name products in their brochures and on their websites when, in fact, they don’t actually use that brand. We understand that, in some cases,...
Professor Philip Russo, CDT, MA, introduces a single-unit implant case into his advanced crown and bridge classes at NYCCT.
Nobel Biocare showcased the role digital technology plays in implant diagnostics, treatment planning and guided surgery at its Symposium in New York City in June.
These days, especially in urban areas, we can find a place to stay through Airbnb.com, get a ride from Uber.com or carpooling.com, have household errands done via taskrabbit.com, arrange for an in-home massage through Zeel.com or get our car valet-parked by Luxe.com.
These internet-based marketplaces are part of what has been coined “the sharing economy.” Rather than getting goods or services from a traditional, centralized company or institution, we get similarly priced goods and services from other individuals mediated by some type of peer-to-peer community.
This type of collaborative consumption is considered more efficient given how infrequently we use some of the goods we own. For example, on average, our car sits idle 95% of the time and when it is used, it’s typically at 20-25% occupancy. In our industry, efficient usage is one reason why laboratory owners offer outsourcing services: one laboratory has a milling machine with excess capacity; another lab doesn’t...
To create characterized, natural-looking dentures, Arian Deutsch, CDT, DTG, Owner, Deutsch Dental Arts in Surprise, AZ, uses a time-efficient technique.
Roland’s DWX-51D five-axis milling machine is an open architecture unit that’s easy to install, set up and use. Brian Brooks, Roland DGA’s Group Product Manager – Specialty Systems, offers these pointers for setting up, calibrating and maintaining th
For older adults, maintaining good oral health is a daily challenge and one that may be out of their control because of barriers such as lack of Medicaid and insurance coverage, non-fluoridated water and inadequate public health policies.
LMT’s 26th annual LAB DAY West in Garden Grove, CA, hit all the marks: a high-energy exhibit hall, a top-notch lineup of educators and countless networking opportunities with 1,643 laboratory owners, managers, technicians and dentists.
When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials
After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile
When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q
In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th
More and more businesses are adopting content marketing strategies since social media has made it easier than ever to share content. In its June/July issue, LMT looked at the benefits of content marketing and profiled six laboratories that have implemented it into their marketing efforts. Read it first here.
Below, Derek Van Volkom, VP of Account Services, Lanmark360—a marketing agency specializing in dentistry and healthcare—shares some additional tips he feels every lab owner should keep in mind as they focus on content marketing:
Pictures are powerful. Videos and photos are gaining the most traction on social media. If you feel like video is too cumbersome, remember photos are super easy and can be uploaded to any medium you’re using (Facebook, Twitter, Instagram, etc.). If you have a great looking case that looks amazing, snap it, upload it and see how many “likes” it gets. It could be something the doctor hasn’t seen before.
Don’t forget LinkedIn....
In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.
“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.
Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin
To help dentists reap the benefits of their chairside CAD/CAM systems, Christian Scull sets up in-office laboratories, establishes protocol and trains dental assistants to design and finish the units.
From non-traditional work schedules to wellness programs, laboratory owners are thinking outside the box to help their employees better juggle work and personal lives.
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Russell DeVreugd was revered in our community and when he passed away last month, there was an outpouring of emotion and tributes from his industry friends.
Arian Deutsch, CDT, DTG, shares his technique for using microwave technology to deliver predictable, consistent results with expedited turnaround times.