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These days, especially in urban areas, we can find a place to stay through Airbnb.com, get a ride from Uber.com or carpooling.com, have household errands done via taskrabbit.com, arrange for an in-home massage through Zeel.com or get our car valet-parked by Luxe.com.
These internet-based marketplaces are part of what has been coined “the sharing economy.” Rather than getting goods or services from a traditional, centralized company or institution, we get similarly priced goods and services from other individuals mediated by some type of peer-to-peer community.
This type of collaborative consumption is considered more efficient given how infrequently we use some of the goods we own. For example, on average, our car sits idle 95% of the time and when it is used, it’s typically at 20-25% occupancy. In our industry, efficient usage is one reason why laboratory owners offer outsourcing services: one laboratory has a milling machine with excess capacity; another lab doesn’t...
To create characterized, natural-looking dentures, Arian Deutsch, CDT, DTG, Owner, Deutsch Dental Arts in Surprise, AZ, uses a time-efficient technique.
Roland’s DWX-51D five-axis milling machine is an open architecture unit that’s easy to install, set up and use. Brian Brooks, Roland DGA’s Group Product Manager – Specialty Systems, offers these pointers for setting up, calibrating and maintaining th
For older adults, maintaining good oral health is a daily challenge and one that may be out of their control because of barriers such as lack of Medicaid and insurance coverage, non-fluoridated water and inadequate public health policies.
LMT’s 26th annual LAB DAY West in Garden Grove, CA, hit all the marks: a high-energy exhibit hall, a top-notch lineup of educators and countless networking opportunities with 1,643 laboratory owners, managers, technicians and dentists.
When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials
After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile
When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q
In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th
More and more businesses are adopting content marketing strategies since social media has made it easier than ever to share content. In its June/July issue, LMT looked at the benefits of content marketing and profiled six laboratories that have implemented it into their marketing efforts. Read it first here.
Below, Derek Van Volkom, VP of Account Services, Lanmark360—a marketing agency specializing in dentistry and healthcare—shares some additional tips he feels every lab owner should keep in mind as they focus on content marketing:
Pictures are powerful. Videos and photos are gaining the most traction on social media. If you feel like video is too cumbersome, remember photos are super easy and can be uploaded to any medium you’re using (Facebook, Twitter, Instagram, etc.). If you have a great looking case that looks amazing, snap it, upload it and see how many “likes” it gets. It could be something the doctor hasn’t seen before.
Don’t forget LinkedIn....
In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.
“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.
Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin
To help dentists reap the benefits of their chairside CAD/CAM systems, Christian Scull sets up in-office laboratories, establishes protocol and trains dental assistants to design and finish the units.
From non-traditional work schedules to wellness programs, laboratory owners are thinking outside the box to help their employees better juggle work and personal lives.
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Russell DeVreugd was revered in our community and when he passed away last month, there was an outpouring of emotion and tributes from his industry friends.
Arian Deutsch, CDT, DTG, shares his technique for using microwave technology to deliver predictable, consistent results with expedited turnaround times.
If you are supervising employees or contemplating adding employees to your staff, your success will be measured by how your employees feel about you.
Studies show that having a good boss is more important than other work factors, including income earned. Almost half of those who report their bosses are inferior are more likely to leave their current position.
Most bosses don’t wake up in the morning with an intention to treat their employees poorly. The gap lies between intention and delivery. Many bosses haven’t been trained in the skills required to build productive, empowering relationships with their employees.
The best bosses:
Recognize effort and don’t expect perfection. They use mistakes and failures as learning opportunities rather than a cause to belittle and/or embarrass.
Are positive rather than negative. To improve relationships, some experts recommend a 5-1 ratio of positive to negative comments. Become aware of your positive comments to ensure you’re...
To answer this question, Dr. Sunnie Giles, Founder of Quantum Leadership Group, completed a study of 195 leaders in 15 countries. Participants were asked to choose the 15 most important leadership competencies from a list of 74. She grouped the top 10 competencies into five major themes, all of which have less to do with authority and more to do with our basic human needs:
Strong ethics and sense of safety. This theme combines two of the three most highly rated attributes: high ethical and moral standards and communicating clear expectations. “A leader with high ethical standards conveys a commitment to fairness, instilling confidence that both they and their employees will honor the rules of the game. Similarly, when leaders clearly communicate their expectations, they avoid blindsiding people and ensure that everyone is on the same page,” says Giles.
Empowers others to self-organize. Providing clear direction while allowing employees to organize their own time and work is...
It’s well known that strong management is a critical part of organizational health. But exactly what type of leadership behavior is most effective?
Using their own practical experience and searching the relevant academic literature, researchers at McKinsey & Co. came up with a comprehensive list of 20 distinct leadership traits. They surveyed 189,000 people in 81 diverse organizations worldwide to assess how frequently certain kinds of leadership behavior are applied within their organizations. They divided the sample into organizations whose leadership performance was strong (the top quartile of leadership effectiveness as measured by McKinsey’s Organizational Health Index) and those that were weak (bottom quartile) and found that these four kinds of behavior account for 89% of leadership success:
Solving problems effectively. The process that precedes decision making is problem solving, when information is gathered and analyzed. This is deceptively difficult to get right,...
Affordable Dentures Dental Laboratories (ADDL) Vice President Mike Thomas, CDT, explains the key strategies used to teach more than 350 technicians to consistently and accurately fabricate implant overdentures.