Articles Marketing

Continuing Education: the #1 Strategy to Connect With Clients

For years, Laboratory Co-Owner Marc Daichman has been sponsoring continuing education events for dentists at least once a week. He finds it to be the best, fastest and easiest way to connect with clients and build his business.

From the Series: Faster, Smarter, Better: 36 Strategies to Boost Your Business

7 Marketing Strategies to Boost Your Business: Share Your Faster, Smarter, Better Marketing Tips Here!

February 2012-- ###Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies? Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility...

From the Series: Faster, Smarter, Better: 36 Strategies to Boost Your Business

3 Faster, Smarter, Better Customer Service Strategies to Boost Your Business: What Are Your Secrets For Excellent Customer Service?

>In this economy, working faster, smarter, better is the key to riding out the storm. Here are 3 easy-to-implement tips that can lead to a leaner, meaner, more efficient laboratory operation. ###Problem: I want to find a concrete way to reward customers who have remained loyal to us and haven't been...

Loyalty Rewards Programs: Build Loyalty, Control Cash Flow and Add Value

Loyalty rewards programs are an effective way to maintain strong relationships with your top clients, encourage their repeat business, optimize cross-selling opportunities and regulate cash flow.

Nine Ways to 'WOW' Your Clients With Education

Now more than ever, laboratory owners are stepping into the role of educator to their clients.

On the Dentist's Mind: the Oral-Systemic Connection

Bob Maccario, MBA, looks at this new tren—focused on how a patient’s oral health impacts his overall health—and how you can tap into it by educating your dentist-clients about its practice-building potential.

Investing in Client Continuing Education Pays Off in the Long Run

Sponsoring continuing education programs can have a significant impact on client retention and acquisition, customer engagement, cross selling and business growth.

All Laboratories Are Not Created Equal: Making the Case Against Commoditization

Four laboratories share their strategies for showing current and prospective clients alike they are much more than just a crown in a box.

Michaelangelo Dental Studio: Marketing 'Dental Artistry'

In just four years, Michaelangelo Dental Studio, Tujunga, CA, has grown from a staff of two to 10 and sales have increased 425%. Find out how.

Active Marketing

Referrals are a powerful way of getting new business, but when it comes to fueling the growth of your laboratory, there's nothing like getting active.

Burn It: 5 Ways to Make Your Marketing CDs Sizzle

CDs are a dynamic method of capturing the dentist’s time and precious attention and getting your marketing message out to potential clients.

Five Tips to Perk Up Your Packaging

They say you can't judge a book by its cover, but the fact is that we often do. So what does your laboratory's packaging say about the work that's inside?

How to Age-proof Your Customer Base

With many of their clients nearing retirement, lab owners target younger dentists to ensure steady workflow.

Customer Service: What Do Your Clients Want From You?

As substandard service runs rampant in today’s culture, it’s a good time to reevaluate your own service efforts

The Incompetent Customer

When you’re faced with a client who can’t be satisfied and won’t recognize when you’ve extended yourself, you have to consider whether or not he is a good “fit” for your business.

Don't Underestimate "Phone Power"

Handling telephone calls with courtesy and tact is a vital factor in building goodwill and a customer-focused reputation.

Destination Education

Dental laboratories take client relationships to a whole new level by providing continuing education opportunities that combine work and play.

First Impressions: 5 Ways to Roll Out the Red Carpet For New Customers

You know what they say: you never get a second chance to make a first impression. Here are five ways to cultivate loyalty and make sure first-time customers become long-term clients.

Coffee Stains & the Crown Experiment

In the Crown Experiment, our dentist-consultant who sent out the impressions was a first-time client to these laboratories. Talk about not making a good first impression!

Tough Customers: When It's Time to Say Goodbye

Laboratory owners who have wrangled with difficult clients say it is clear that ending the relationship is crucial to the well-being of your business-and to your peace of mind.

How to Avoid the Tough Customer

How to recognize difficult clients before you start working with them.

Cybermarketing: 8 Ways to Maximize Your Laboratory's Website

LMT took a trip through cyberspace to learn how laboratories are using their websites as resourceful marketing tools

The Digital Revolution - Dental Ed: a Virtual Study Club For Your Dentist-clients

Cutting-edge technology is giving laboratories a more cost-effective way to bring big names right into their facilities for dentist-client education.

Extreme Marketing

Thanks to television shows like Extreme Makeover, The Swan and A Makeover Story, consumers are more aware than ever about ways they can enhance their appearances, including the esthetic possibilities of their smiles.