More than 300 industry personnel came together for Ivoclar Vivadent's Leading the Future event on Friday night in Chicago. Held at the Fairmont Chicago Millennium Park Hotel, the evening showcased the company's partnerships and innovations that are shaping the future direction of dentistry.
"This is an exciting time in dentistry, with so much potential for growth and innovation," said Ivoclar Vivadent CEO Robert Ganley. "Our future success will depend upon leadership, collaborative partnerships and forward-based thinking," said Ganley, referring to Ivoclar Vivadent's recent acquisition of Wieland Dental and Wieland Precision Technology (formerly Diadem Precision Technology). "By acquiring these companies, we are poised to stay ahead of the curve and can now offer our customers all ceramics, all options."
Specifically, this refers to the fact that the Ivoclar Vivadent group of companies now offers a complete range of options in the all-ceramic realm: IPS Empress glass ceramic and IPS e.max lithium disilicate from Ivoclar Vivadent, Zenostar full contour zirconia and milling machines from Wieland Dental, and zirconia milling services from Wieland Precision Technology.
Ganley also announced a new consumer marketing campaign for e.max, which includes a patient education website and media tour. For more details, click here.