Andrew Maples, BS RDT asked about Lewis Sharp, CDT's article
Having written the majority of the text and providing the screen shots why am I not sited in the online article?
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Marketing
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Outside Vs. Inside Sales Reps: How Compensation Packages Differ
Nick Azar, Coach & Consultant · Marketing and Sales Strategies · Oct 2011The primary objectives and responsibilities of an outside vs. inside sales rep differ and so do their compensation packages. Nick Azar offers average salary... Read more
Jack Jabbour liked this
Jack Jabbour -
On the Dentist's Mind: the Oral-Systemic Connection
Robert Maccario, MBA · Marketing and Sales Strategies · Sep 2011Bob Maccario, MBA, looks at this new trend--focused on how a patient's oral health impacts his overall health--and how you can tap into it by educating your... Read more
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All Laboratories Are Not Created Equal: Making the Case Against Commoditization
Maribeth Marsico · Marketing and Sales Strategies · Jun 2011Four laboratories share their strategies for showing current and prospective clients alike they are much more than just a crown in a box. Read more
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Michaelangelo Dental Studio: Marketing 'Dental Artistry'
Maribeth Marsico · Marketing and Sales Strategies · Jun 2011In just four years, Michaelangelo Dental Studio, Tujunga, CA, has grown from a staff of two to 10 and sales have increased 425%. Find out how. Read more
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Investing in Client Continuing Education Pays Off in the Long Run
Mark T. Murphy, DDS · Marketing and Sales Strategies · Nov 2010Sponsoring continuing education programs can have a significant impact on client retention and acquisition, customer engagement, cross selling and business growth. Read more
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How to Build a Better Website: 8 Dynamic Strategies
LMT Communications, Inc. · Marketing and Sales Strategies · Nov 2010While not everyone sees their sites as a new-business generator, many owners are taking a "build it and they will come" approach. Read more
Eric Fisher liked this
Eric Fisher -
Discounting is NOT the Answer
Robert Maccario, MBA · Marketing and Sales Strategies · Oct 2010Many laboratories are deeply discounting their prices due to the challenging economy. Robert Maccario, MBA--a business manager for dentists--explains why... Read more
John Donnelly liked this
John Donnelly -
Customer Retention: Close the Revolving Door
Mark T. Murphy, DDS · Marketing and Sales Strategies · Oct 2010When it comes to your clients, no news is not necessarily good news. Mark Murphy, DDS, FAGD, offers tips for staying in touch. Read more
John Donnelly liked this
John Donnelly -
Web Extra!: Marketing On Wheels
LMT Communications, Inc. · Marketing and Sales Strategies · Aug 2010Customized delivery vehicles are becoming a hot, direct-to-consumer marketing strategy. Read more
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A Dentist On Staff: An Ace in Your Pocket
Kim Molinaro · Marketing and Sales Strategies · Nov 2009Having an on-staff dentist gives these two laboratories a unique competitive advantage. Read more
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Discount Nation
Judy Fishman · Marketing and Sales Strategies · Jun 2009A reaction against the hagglers who do it because they don't have fair trade in mind. Read more
Eric Fisher liked this
Eric Fisher -
Recession Busters: Proactive Laboratory Owners Gear Up For 2009
Maribeth Marsico · Marketing and Sales Strategies · Jan 2009Confronted with daily reports of a declining economy and mired in the unpredictability of what it means for their businesses, it's not surprising that... Read more
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How to Age-proof Your Customer Base
Maribeth Marsico · Marketing and Sales Strategies · Sep 2008With many of their clients nearing retirement, lab owners target younger dentists to ensure steady workflow. Read more
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The Crown Experiment 2008: Perception is the ONLY Reality
Kelly Fessel Carr · Marketing and Sales Strategies · Sep 2008Can technicians and dentists tell the difference between a $25 crown and a $325 crown? The answer, for the most part, is "no!" according to an exclusive LMT research study. Read more
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First Impressions: 5 Ways to Roll Out the Red Carpet For New Customers
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2007You know what they say: you never get a second chance to make a first impression. Here are five ways to cultivate loyalty and make sure first-time customers become long-term clients. Read more
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Coffee Stains & the Crown Experiment
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2007In the Crown Experiment, our dentist-consultant who sent out the impressions was a first-time client to these laboratories. Talk about not making a good first impression! Read more
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Industry Leaders Speak Out On Speaking Up
LMT Communications, Inc. · Marketing and Sales Strategies · Jan 2007Strategies for enhancing your public speaking skills and creating powerful presentations. Read more
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6 Ways to Compete With Chairside CAD/CAM
Maribeth Marsico · Marketing and Sales Strategies · Sep 2006As of September 2006, more than 5,000 dentists in the U.S. have purchased chairside CAD/CAM systems and are fabricating more restorations in-house. Read more
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Nobel Biocare Hits the Airways, Taking It Direct to the Public
LMT Communications, Inc. · Marketing and Sales Strategies · Jun 2006The company takes its NobelSmile concept direct to the public with a 30-second, image-focused television commercial airing during high-profile news and talk shows. Read more
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The Digital Revolution - Dental Ed: a Virtual Study Club For Your Dentist-clients
Kim Molinaro · Marketing and Sales Strategies · Mar 2006Cutting-edge technology is giving laboratories a more cost-effective way to bring big names right into their facilities for dentist-client education. Read more
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Perception is Everything: Piece-of-cake Marketing Strategies
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 2006Strategies for marketing your laboratory's services and standing out from the competition. Read more
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Burn It: 5 Ways to Make Your Marketing CDs Sizzle
LMT Communications, Inc. · Marketing and Sales Strategies · May 2005CDs are a dynamic method of capturing the dentist's time and precious attention and getting your marketing message out to potential clients. Read more
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Destination Education
LMT Communications, Inc. · Marketing and Sales Strategies · May 2005Dental laboratories take client relationships to a whole new level by providing continuing education opportunities that combine work and play. Read more
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Controlling Your Costs
LMT Communications, Inc. · Marketing and Sales Strategies · May 2005Producing a CD can be extremely cost effective Read more
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Five Tips to Perk Up Your Packaging
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2005They say you can't judge a book by its cover, but the fact is that we often do. So what does your laboratory's packaging say about the work that's inside? Read more
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Extreme Marketing
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 2005Thanks to television shows like Extreme Makeover, The Swan and A Makeover Story, consumers are more aware than ever about ways they can enhance their appearances,... Read more
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Laboratories Set Their (web)sites On the Future of Cybermarketing
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 2005As many as 75% of all small businesses have an on-line presence, and you can count a growing number of dental laboratories among them. Read more
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Face to Face: the In-Person Sales Call
LMT Communications, Inc. · Marketing and Sales Strategies · Jun 2003If you're looking for new business, it's time to get personal. An in-person sales call presents an ideal opportunity to customize your message for each... Read more
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Objections Overruled
LMT Communications, Inc. · Marketing and Sales Strategies · Jun 2003How to work your way around concerns shared by dentists when it comes to switching labs Read more
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Active Marketing
LMT Communications, Inc. · Marketing and Sales Strategies · May 2003Referrals are a powerful way of getting new business, but when it comes to fueling the growth of your laboratory, there's nothing like getting active. Read more
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Dentists and Owners: Partners (Sometimes) at Odds
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2003To determine how well dentists and laboratory owners/managers understand each other, LMT surveyed both groups. Read more
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Dentists Sound Off On...
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2003LMT surveys dentists and owners/managers to rank the challenges they experience in their own businesses... Read more
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Why Dentists Switch Labs
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2003Understanding your dentist-clients' needs is paramount to creating an effective marketing plan. Read more
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Tough Customers: When It's Time to Say Goodbye
LMT Communications, Inc. · Marketing and Sales Strategies · Nov 2002Laboratory owners who have wrangled with difficult clients say it is clear that ending the relationship is crucial to the well-being of your business-and to your peace of mind. Read more
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How to Avoid the Tough Customer
LMT Communications, Inc. · Marketing and Sales Strategies · Nov 2002How to recognize difficult clients before you start working with them. Read more
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Marketing Makeover
LMT Communications, Inc. · Marketing and Sales Strategies · Sep 2002A look at a California laboratory that was "made over" into a thriving business with top-tier pricing and services Read more
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Marketing Facts of Life
LMT Communications, Inc. · Marketing and Sales Strategies · Sep 2002Their story illustrates how you can use basic marketing rules to get results. Read more
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Marketing Your Technical Expertise
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 2002Laboratory owners are using a variety of innovative strategies--from digital business cards to dentists on staff--to effectively market their laboratory's... Read more
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What's in a (brand) Name?
LMT Communications, Inc. · Marketing and Sales Strategies · Jan 2002By trademarking their products, laboratory marketers are creating a demand for a product only they can deliver. LMT offers tips for developing a brand... Read more
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Customer Service: What Do Your Clients Want From You?
LMT Communications, Inc. · Marketing and Sales Strategies · Jan 2001As substandard service runs rampant in today's culture, it's a good time to reevaluate your own service efforts Read more
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The Incompetent Customer
LMT Communications, Inc. · Marketing and Sales Strategies · Jan 2001When you're faced with a client who can't be satisfied and won't recognize when you've extended yourself, you have to consider whether or not he is a good "fit" for your business. Read more
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Don't Underestimate "Phone Power"
LMT Communications, Inc. · Marketing and Sales Strategies · Jan 2001Handling telephone calls with courtesy and tact is a vital factor in building goodwill and a customer-focused reputation. Read more
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How to Reel in Referrals
LMT Communications, Inc. · Marketing and Sales Strategies · May 2000From testimonials from your dentist-clients to study clubs and Chambers of Commerce, LMT Live! 's 2000 program in Chicago highlights six ways to reel in... Read more
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Cybermarketing: 8 Ways to Maximize Your Laboratory's Website
LMT Communications, Inc. · Marketing and Sales Strategies · Feb 2000LMT took a trip through cyberspace to learn how laboratories are using their websites as resourceful marketing tools Read more
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Your Name in Lights: a Guide to Getting Press Coverage
LMT Communications, Inc. · Marketing and Sales Strategies · Apr 1999Innovative laboratory owners are educating the public about the dental laboratory industry through coverage in local newspapers. Our report includes helpful... Read more
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Start Spreading the Word: 11 Strategies For Building Public Awareness
LMT Communications, Inc. · Marketing and Sales Strategies · Feb 1999As part of our 1999 Public Awareness Campaign (PAC), LMT looks at the various ways laboratory owners are educating the public about specific dental restorations... Read more
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New and Improved: Revamping Your Laboratory Newsletter
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 1998Newsletters are an effective way to educate dentist-clients, announce new products, explain techniques and share industry news. Read more
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Tips For Putting Your Newsletter On Line
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 1998Tips for putting your newsletter on line Read more
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How to Make Your Newsletter Work
LMT Communications, Inc. · Marketing and Sales Strategies · Mar 1998Whether your laboratory is evaluating its current newsletter or just starting out, keep these tips in mind Read more
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How to Get Started in Dental Journal Advertising
LMT Communications, Inc. · Marketing and Sales Strategies · Feb 1998Some laboratory owners are hesitant to add print advertising to their marketing mix because of the cost. However, with research, planning and patience,... Read more
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Consider Co-op Advertising
LMT Communications, Inc. · Marketing and Sales Strategies · Feb 1998If your laboratory routinely uses a particular product and you are interested in keeping your advertising costs down, co-op ads may be an ideal option. Read more
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How to Find the Agency Or Designer Who's Right For You
LMT Communications, Inc. · Marketing and Sales Strategies · Feb 1998When looking for an agency or designer, interview prospects just as thoroughly as you would potential employees. Read more
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Public Relations: Promoting Your Company Without Big Bucks
LMT Communications, Inc. · Marketing and Sales StrategiesPublic Relations: Promoting Your Company Without Big Bucks Read more
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The Orthodontic Market: a Thriving Niche
Kim Molinaro · Marketing and Sales StrategiesSome recent trends that have further strengthened the orthodontic market Read more
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Nine Ways to 'WOW' Your Clients With Education
LMT Communications, Inc. · Marketing and Sales StrategiesNow more than ever, laboratory owners are stepping into the role of educator to their clients. Read more
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Jenna Grams
Patti GlendinningEric Fisher -
Loyalty Rewards Programs: Build Loyalty, Control Cash Flow and Add Value
LMT Communications, Inc. · Marketing and Sales StrategiesLoyalty rewards programs are an effective way to maintain strong relationships with your top clients, encourage their repeat business, optimize cross-selling... Read more
Benita Soni, CDA and Molly Hazelrig liked this
Benita Soni, CDAMolly Hazelrig
