A Dentist On Staff: An Ace in Your Pocket
Marketing
Having an on-staff dentist gives these two laboratories a unique competitive advantage. Read More
George Obst
How to Create a Customer-Driven Laboratory
Marketing
George Obst details how creating a culture of listening uncovers your dentist-clients' unmet needs and gives you a leg up in meeting their expectations. Want to boost sales, market share and profit... Read More
Social Networks: Shifting the Focus to People
Marketing
Online social networking isn’t just for kids anymore. For instance, Facebook, originally conceived by a Harvard student as a student network, showed a 276% increase in its 35- to 54-year-old demograph... Read More
Public Relations: Promoting Your Company Without Big Bucks
Marketing
When you build name recognition, your laboratory pops into your dentist-client’s mind first. In this tight economy, consider using downtime to develop your public relations (PR) strategy, thereby incr... Read More
Recession Busters: Proactive Laboratory Owners Gear Up For 2009
Marketing
Confronted with daily reports of a declining economy and mired in the unpredictability of what it means for their businesses, it’s not surprising that some laboratory owners are postponing plans Read More
How to Age-proof Your Customer Base
Marketing
With many of their clients nearing retirement, lab owners target younger dentists to ensure steady workflow. Read More
First Impressions: 5 Ways to Roll Out the Red Carpet For New Customers
Marketing
You know what they say: you never get a second chance to make a first impression. Here are five ways to cultivate loyalty and make sure first-time customers become long-term clients. Read More
Coffee Stains & the Crown Experiment
Marketing
In the Crown Experiment, our dentist-consultant who sent out the impressions was a first-time client to these laboratories. Talk about not making a good first impression! Read More
Industry Leaders Speak Out On Speaking Up
Marketing
Strategies for enhancing your public speaking skills and creating powerful presentations. Read More
6 Ways to Compete With Chairside CAD/CAM
Marketing
As of September 2006, more than 5,000 dentists in the U.S. have purchased chairside CAD/CAM systems and are fabricating more restorations in-house. Read More
Nobel Biocare® Hits the Airways, Taking It Direct to the Public
Marketing
The company takes its NobelSmile concept direct to the public with a 30-second, image-focused television commercial airing during high-profile news and talk shows. Read More
The Digital Revolution - Dental Ed: a Virtual Study Club For Your Dentist-clients
Marketing
Cutting-edge technology is giving laboratories a more cost-effective way to bring big names right into their facilities for dentist-client education. Read More
Perception is Everything: Piece-of-cake Marketing Strategies
Marketing
Strategies for marketing your laboratory's services and standing out from the competition. Read More
Burn It: 5 Ways to Make Your Marketing CDs Sizzle
Marketing
CDs are a dynamic method of capturing the dentist’s time and precious attention and getting your marketing message out to potential clients. Read More
Destination Education
Marketing
Dental laboratories take client relationships to a whole new level by providing continuing education opportunities that combine work and play. Read More
Five Tips to Perk Up Your Packaging
Marketing
They say you can't judge a book by its cover, but the fact is that we often do. So what does your laboratory's packaging say about the work that's inside? Read More
Extreme Marketing
Marketing
Thanks to television shows like Extreme Makeover, The Swan and A Makeover Story, consumers are more aware than ever about ways they can enhance their appearances, including the esthetic possibilities of their smiles. Read More
Laboratories Set Their (web)sites On the Future of Cybermarketing
Marketing
As many as 75% of all small businesses have an on-line presence, and you can count a growing number of dental laboratories among them. Read More
Face to Face: the In-Person Sales Call
Marketing
If you’re looking for new business, it’s time to get personal. An in-person sales call presents an ideal opportunity to customize your message for each dentist-client, but if those words strike fear in your heart, don’t miss this coverage. Read More
Objections Overruled
Marketing
How to work your way around concerns shared by dentists when it comes to switching labs Read More
Active Marketing
Marketing
Referrals are a powerful way of getting new business, but when it comes to fueling the growth of your laboratory, there's nothing like getting active. Read More
Dentists and Owners: Partners (Sometimes) at Odds
Marketing
To determine how well dentists and laboratory owners/managers understand each other, LMT surveyed both groups. Read More
Dentists Sound Off On...
Marketing
LMT surveys dentists and owners/managers to rank the challenges they experience in their own businesses... Read More
Why Dentists Switch Labs
Marketing
Understanding your dentist-clients' needs is paramount to creating an effective marketing plan. Read More
Tough Customers: When It's Time to Say Goodbye
Marketing
Laboratory owners who have wrangled with difficult clients say it is clear that ending the relationship is crucial to the well-being of your business-and to your peace of mind. Read More
How to Avoid the Tough Customer
Marketing
How to recognize difficult clients before you start working with them. Read More
Marketing Makeover
Marketing
A look at a California laboratory that was “made over” into a thriving business with top-tier pricing and services Read More
Marketing Facts of Life
Marketing
Their story illustrates how you can use basic marketing rules to get results. Read More
Marketing Your Technical Expertise
Marketing
Laboratory owners are using a variety of innovative strategies—from digital business cards to dentists on staff—to effectively market their laboratory’s services and technical know-how. Read More
What’s in a (brand) Name?
Marketing
By trademarking their products, laboratory marketers are creating a demand for a product only they can deliver. LMT offers tips for developing a brand name and maximizing its effectiveness. Read More
Customer Service: What Do Your Clients Want From You?
Marketing
As substandard service runs rampant in today’s culture, it’s a good time to reevaluate your own service efforts Read More
The Incompetent Customer
Marketing
When you’re faced with a client who can’t be satisfied and won’t recognize when you’ve extended yourself, you have to consider whether or not he is a good “fit” for your business. Read More
Don’t Underestimate “Phone Power”
Marketing
Handling telephone calls with courtesy and tact is a vital factor in building goodwill and a customer-focused reputation. Read More
How to Reel in Referrals
Marketing
From testimonials from your dentist-clients to study clubs and Chambers of Commerce, LMT Live! ’s 2000 program in Chicago highlights six ways to reel in the referrals that can lead to new accounts. Also: how to create an effective marketing message. Read More
Cybermarketing: 8 Ways to Maximize Your Laboratory’s Website
Marketing
LMT took a trip through cyberspace to learn how laboratories are using their websites as resourceful marketing tools Read More
Your Name in Lights: a Guide to Getting Press Coverage
Marketing
Innovative laboratory owners are educating the public about the dental laboratory industry through coverage in local newspapers. Our report includes helpful tips for getting news about your laboratory—and its achievements—in print. Read More
Start Spreading the Word: 11 Strategies For Building Public Awareness
Marketing
As part of our 1999 Public Awareness Campaign (PAC), LMT looks at the various ways laboratory owners are educating the public about specific dental restorations as well as dental technology in general. Read More
New and Improved: Revamping Your Laboratory Newsletter
Marketing
Newsletters are an effective way to educate dentist-clients, announce new products, explain techniques and share industry news. Read More
Tips For Putting Your Newsletter On Line
Marketing
Tips for putting your newsletter on line Read More
How to Make Your Newsletter Work
Marketing
Whether your laboratory is evaluating its current newsletter or just starting out, keep these tips in mind Read More
How to Get Started in Dental Journal Advertising
Marketing
Some laboratory owners are hesitant to add print advertising to their marketing mix because of the cost. However, with research, planning and patience, you can use this marketing strategy to tap into your target market and identify numerous qualified Read More
Consider Co-op Advertising
Marketing
If your laboratory routinely uses a particular product and you are interested in keeping your advertising costs down, co-op ads may be an ideal option. Read More
How to Find the Agency Or Designer Who’s Right For You
Marketing
When looking for an agency or designer, interview prospects just as thoroughly as you would potential employees. Read More