Price Erosion: Vident/Nobel Biocare Panel Focuses On Strategies to Compete

Richard Harrell, CDT

Richard Harrell, CDT, is DSG's Regional Vice President. He has enjoyed a long career in the field as an educator, owner/operator of both small and large laboratories, speaker and author. He has received...See more numerous industry awards and also held many positions on industry boards including: President, Florida Dental Laboratory Association; President, NADL; Chairman, National Board of Certification for Dental Technology; and President, Southeastern Conference of Dental Laboratories.

Vanik Kaufmann-Jinoian, MDT

Vanik KaufmannJinoian, owner of CeraTech AG in Switzerland, is active in developing and testing new products and ceramic systems. After doing his apprenticeship in Switzerland, he studied marketing in...See more the U.S. and worked as an international ceramic consultant for VITA&174; Zahnfabrik in Germany. He has published numerous articles on ceramic materials and CAD/CAM, helped develop the CEREC Sirona inLab System and consults for VITA and Sirona.

Trevor Laingchild, RDT

Trevor Laingchild is the Owner of dental studios Burlington and Yorkville in Burlington and Toronto, Ontario respectively. A published author, he is also a certified LVI Master Aesthetic Technician and...See more serves on the Board of Directors for the AACD.

Warren Rogers

Warren Rogers is the CEO of Knight Dental Group, CDL, in Oldsmar, FL. He has held executive management positions within the dental industry, and his experience in small and multinational businesses has...See more shaped his views of strategic growth and performance measurements. PresidentElect of the NADL, Rogers is also President of the Dental Resource Alliance.

Nobel Biocare

Vident, a VITA® Company

Vident, a VITA Company, was established in 1984 to provide a unique combination of dedicated people experienced in all aspects of product development, marketing, service and educational training for the...See more dental laboratory industry. Vident serves the expanding dental laboratory market with the development and distribution of select high quality materials and equipment. The combination of Vident's dedicated staff and direct sales force, most of whom are experienced dental laboratory technicians, provide us with an opportunity to obtain direct market input into all our efforts, including new product development. The key to our success has been the internationally recognized VITA® line of restorative products, including VM veneering materials, VITABLOCS CAD/CAM blocks, VITAPAN denture teeth and the VITA Easyshade Compact, Classical shade guide, Vitapan 3DMaster® Shade System.