For years, Laboratory Co-Owner Marc Daichman has been sponsoring continuing education events for dentists at least once a week. He finds it to be the best, fastest and easiest way to connect with clients and build his business.
###Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies?
Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility...
>In this economy, working faster, smarter, better is the key to riding out the storm. Here are 3 easy-to-implement tips that can lead to a leaner, meaner, more efficient laboratory operation.
###Problem: I want to find a concrete way to reward customers who have remained loyal to us and haven't been...
Bob Maccario, MBA, looks at this new tren—focused on how a patient’s oral health impacts his overall health—and how you can tap into it by educating your dentist-clients about its practice-building potential.
Thanks to television shows like Extreme Makeover, The Swan and A Makeover Story, consumers are more aware than ever about ways they can enhance their appearances, including the esthetic possibilities of their smiles.
If you’re looking for new business, it’s time to get personal. An in-person sales call presents an ideal opportunity to customize your message for each dentist-client, but if those words strike fear in your heart, don’t miss this coverage.
Some laboratory owners are hesitant to add print advertising to their marketing mix because of the cost. However, with research, planning and patience, you can use this marketing strategy to tap into your target market and identify numerous qualified
From testimonials from your dentist-clients to study clubs and Chambers of Commerce, LMT Live! ’s 2000 program in Chicago highlights six ways to reel in the referrals that can lead to new accounts. Also: how to create an effective marketing message.
As part of our 1999 Public Awareness Campaign (PAC), LMT looks at the various ways laboratory owners are educating the public about specific dental restorations as well as dental technology in general.
Innovative laboratory owners are educating the public about the dental laboratory industry through coverage in local newspapers. Our report includes helpful tips for getting news about your laboratory—and its achievements—in print.
High-energy and sales-savvy, Marc Daichman has long been known for his out-of-the-box marketing strategies. Today, Asteto Dent hosts an ongoing education series, offering an average of 15 courses per year and typically gaining anywhere from 10 to 20
From independent surveys and research to industry-specific management, marketing and business strategies, LMT gives dental laboratory owners and managers the information that's hard to find anywhere else. Incorporating the real-world experiences of people who work in the same market and face the same challenges, LMT's articles are carefully focused...See more on the practical, business side of operating a dental laboratory.
From bringing smiles to the underserved dental population to rebuilding the lives of our military veterans, technicians...See more across the country are devoting their time and skills to making a difference.
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »