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- July 2011
- Mark T. Murphy, DDS · Marketing · Nov 2010
Sponsoring continuing education programs can have a significant impact on client retention and acquisition, customer engagement, cross selling and business growth.
- April 2011
- Mark T. Murphy, DDS · Management · Nov 2008
LMT contributing writer Mark Murphy offers advice for lab owners who need a boost in a difficult economic climate.
About Lab Management
- Mark T. Murphy, DDS · Marketing · Feb 2009
>Strategies for enhancing customer interaction [In Perception is the ONLY Reality](/articles/2470), LMT asked technicians and dentists to match four crowns with four price tags that differed by $100, starting at $25 and topping out at $325. These crowns were from four different laboratories (participants...