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When Daxton Grubb, Owner, R-Dent Dental Lab, West Bartlett, TN, began promoting the lab’s new INspire multi-layer translucent full-contour zirconia restorations, his first step was to create and promote a comprehensive guide to all-ceramic materials
After learning about the benefits of content marketing at a dental conference, Dianna Carroll, Business Manager, Carroll Dental Lab, a 27-person lab in Kinston, NC, felt a blog would be the perfect vehicle to provide added value and go the extra mile
When Bill Atkission moved from California to North Carolina five years ago and founded Bella Vita Dental Designs, he wanted to expand his client base and become a valuable resource to his customers, specifically CEREC doctors. He started emailing a q
In 2010, five prestigious prosthodontists asked Mark Frichtel, President, and Sven Jesse, Owner, Jesse & Frichtel Dental Lab, a 46-person lab in Pittsburgh, PA, to write a chapter on All-on-4 restorative procedures for their book, Dental Implants: th
In response to the most frequently asked questions from dentist-clients, NDX Keller has created a robust library of more than 70 free online videos. Housed on its website and hosted using YouTube, the videos range from 30 seconds up to 1 hour.
“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.
Because of the limitless reach, immediacy, interactivity and cost-effectiveness of social media compared to many traditional marketing strategies, content marketing has become the Next-Gen marketing strategy. It’s a soft sell and relationship buildin
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- September 2015
Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.
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- March 2014
Mount Vernon, NY
Owner: Andrea Tintrup
When Frank Tintrup, Jr., Owner of family-owned Tintrup Dental Lab in Mount Vernon, NY, passed away at the end of 2000 from pancreatic cancer, no one expected his wife Andrea Tintrup to step up the way she did. Without any previous laboratory experience, she walked into the lab in January 2001, called a staff meeting and ensured the staff that she was going to work her hardest to make sure everyone kept their jobs and could cash their paychecks every Friday. She has been keeping that promise for the last 14 years.
Despite her personal tragedy and the challenges of running a business, Tintrup has never waivered from her commitment to her team. Whether it’s bringing in home-cooked meals for the technicians, buying glasses for an employee who needed them, or always promoting from within, she knows the importance of taking care of her own. “I’m 110% devoted to this 75-year-old laboratory and am very proud it bears my family...
San Ramon, CA
President: Laura Kelly, AAACD
Laura Kelly, President of LK Dental Studio in San Ramon, CA, is a member of an elite group and wants her technicians to join her. One of the only 42 American Academy of Cosmetic Dentistry (AACD)-accredited technicians in the world and former President of the organization, she strongly encourages her 12 technicians to further their education and become involved in the AACD, the largest international organization of dentists, technicians, auxiliaries and educators dedicated specifically to cosmetic dentistry.
Two of her employees are already involved in the organization: Rocksand Grogan plans to pursue the accreditation process and Dave Stohlman has completed the written exam and is now a sustaining member. LK Dental Studio paid for Stohlman to take the exam and continues to support him as he progresses through the clinical case portion of the accreditation process by giving him time during his workday to work on cases. He has...
Owner: Jerry Kaizer
While some labs tout a fancy facility or robust benefits package, there’s one thing Murray Kaizer Dental Laboratory has that others simply can’t match: Owner Jerry Kaizer.
“Jerry is half parent, half boss,” says Sabrina Janco, a Sales Representative at the lab who’s known Kaizer since 1977. “He looks out for the best interest of the company as well as his ‘kids,’ striving to teach us how not only to be great technicians and employees, but good people.” Considered a father figure by many, Kaizer—who calls his employees the “next generation of the Murray Kaizer family”—goes above and beyond to help his staff. One employee who was struggling with his weight confided in him that he wanted to get healthy but didn’t know where to start. So, in lieu of giving him a yearly raise, Kaizer bought him a year-long gym membership plus a year’s worth of personal training....
- September 2013
Between 1986 and 2001, seven dental schools closed their doors. However, in the past several years, that trend has reversed: To meet the growing demand for careers in dentistry, seven new predoctoral dental programs opened in the U.S. since 2011, bringing the total number of active schools to 65. Add to that the fact that several existing schools* are investing in and/or expanding their facilities or programs and it's clear: dental education is booming.
The above map shows the new dental schools opened in the past two years.
*These dental schools have either recently expanded their enrollment and/or facilities or are in the process of doing so: University of North Carolina School of Dentistry, Chapel Hill, NC; University of the Pacific Arthur A. Dugoni School of Dentistry, San Francisco, CA; Marquette University School of Dentistry, Milwaukee, WI; Georgia Health Sciences University College of Dental Medicine, Augusta, GA; University of Louisville School of Dentistry, Louisville, KY;...
- April 2011
A new fleet of delivery cars has turned into a double bonus for Maverick Dental Lab, Export, Pennsylvania: it's saving on delivery costs and reaping the benefits of a unique and effective direct-to-consumer marketing strategy.
As a former jewelry maker and sculptor, Chuck Little, CDT, constantly found himself asking what else he could do with the dental materials he works with every dayâhow far could he push it?
While not everyone sees their sites as a new-business generator, many owners are taking a âbuild it and they will comeâ approach.
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