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- April 2014
“Change, consolidation and new business models are inevitable, but survival, growth and a seat at the table are optional. Your future in the next several years is dependent on what you decide to do,” said Mark Murphy, DDS, in his State of the Industry presentation at the 88th Annual Cal-Lab Meeting. “We have tremendous control over what our role will be in the future. You can’t change the direction of the wind, but you sure can set your sails.”
Other speakers during this year’s meeting offered ideas on exactly how to set those sails. Terry Fine, President of AMG Creative, encouraged attendees to embrace social media as a marketing tool during his presentation, Social Media: Truths, Perceptions and Myths, citing these statistics:
70% of small businesses use Facebook for marketing.
69% of dentists have a Facebook page.
On average, for every eight minutes people spend online, one minute is on Facebook.
The fastest growing demographic group on Twitter is...
- April 2012
We've got the ball rolling. We're moving the needle in the right direction--maybe not as fast or as far as we'd like--but it's moving," said Dr. James Willey, Director of the ADA's Council on Dental Practice, addressing almost 50 technicians, dentists, educators, manufacturers and association representatives at the 8th annual Lab Summit in Chicago.
The ADA's involvement in the Summit has grown substantially since the group was formed in 2005 by Drs. Gordon Christensen and Bill Yancey to brainstorm about the challenges facing the laboratory community. As in past years, the meeting touched on many of our profession's ongoing difficulties, including the aging technician population, dwindling technology programs, increased offshore competition and the need for closer dentist-technician relationships.
But this year's meeting also offered a look at what's been accomplished as well as projects in the works. For example:
•In keeping with the ADA's 2010 resolutions to encourage and improve...
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- April 2011
Prefabricated implant abutments donât require CAD/CAM or other special equipment and the components are readily available, allowing practitioners to buy and send them to the laboratory with the case.