When Gary Iocco was thinking about his long-term exit plan, he wasn’t sure he liked his options. “I didn’t have an employee interested in purchasing the lab so I thought the alternative was selling to a laboratory group,” said Iocco, Owner of Dimension Dental Design, Hastings,...
With standing ovations for the last two presentations—by Mark Murphy, DDS, FAGD and Gordon Christensen, DDS, MSD, PhD—it was clear that the mood among attendees of the 2013 V21 Meeting at Caesars Palace in Las Vegas was upbeat and keenly focused on everything digital.
Take the time to go on dentists’ Facebook pages—lots of them have one—and try to find opportunities to start a conversation there. Once you start building trust with a potential customer on his page, chances are he’ll head over to yours as well to check out your content.
LMT Original Research © 2016
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