Jim Buchanan is the Director of National Accounts for the 3M Digital Oral Care business of 3M ESPE in St. Paul, MN. He has held several sales and marketing positions within 3M ESPE and the Digital Oral Care business over the last 12 years, and was responsible for the 2002 launch of the Lava™ Crowns...
According to LMT's 2013 Dentist Survey, lab owners are sometimes hesitant to raise their fees, fearful of losing the account. Yet 53% of dentists surveyed feel it’s reasonable for a laboratory to increase prices once a year by an average of 3.3%. Twenty-nine percent think an increase—an average of 4.6—every two years is more acceptable.
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