Kim Molinaro wrote an article
It's time to get involved in social media: it's free, it's easy, and more and more of your competitors are doing it.
"No matter how much you want to ignore it, social media is here to stay," says Rob Gitman, the marketing expert and Company Administrator at Thayer Dental Laboratory, a 50-employee full service operation in Mechanicsburg, PA. Laboratories seem to be getting the message: LMT's latest survey results...
Started from the bottom now I'm here.
One-on-one interaction is a higher priority than ever before now that the economy has exacerbated the price-cutting phenomenon, according to LMT’s 2012 Fee Survey. To enhance customer relationships, respondents are offering more client education, joining study clubs and finding opportunities just to get more "face time" with their dentists.
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