Curating content is not simply aggregating it and serving it up for your audience to analyze or find answers themselves. It’s about picking the most relevant and useful information on a topic, adding your insights and commentary, and making it easy for your audience to make a decision or enhance their understanding of that topic. To put your own stamp on the content you’ve curated, you can supplement or combine it with an existing post, infographic or video of your own. Curation is taking a lot of good things and packing them into one better thing.
#1 Build trust, build rapport
The main purpose of curation in a museum is to deliver educative value. Another purpose is to influence some aspect of the visitor’s attitude or values stemming from his/her discovery of some meaning in the objects on display, a discovery stimulated and sustained by the visitor’s confidence in the perceived authenticity of the content (Lord & Piacente, Manual of Museum Exhibitions,...
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Roland DGA Corporation has completely redesigned its corporate website (www.rolanddga.com), incorporating extensive changes that optimize the visitor’s overall experience. The revamped site, which launched officially on June 1, 2016, is more visual, content-rich and mobile-friendly than ever before.
Navigation of the site has been streamlined, enabling visitors to explore and find what they’re looking for more quickly and easily. Among the new navigational features is a “Help Me Choose” option in the “Products” dropdown that allows visitors to find product information based on what they want to do in their business. The home page offers a comprehensive overview of all things Roland DGA, including news, events and social media, while detailed product information and specifications can be accessed through the Products section in an easily digestible format.
Additional improvements to the Roland DGA website include a new “Industries” section,...
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- September 2013
Tallahassee, Fla. Dental patients have more to worry about than flossing and brushing daily—the restorations they put in their mouths have a direct impact on their overall health. As a result, the National Association of Dental Laboratories (NADL) is promoting transparency in dentistry and the role and value of trained dental technicians with the release of its new website and social media outlets. NADL will use its new website and social media platforms to serve as the foundation for its ongoing public awareness campaign, "What's In Your Mouth?"
"It's important for dentists and patients to have a full understanding of where their dental restorations are coming from and what materials are used in the process," said Henry Martin, CDT, NADL President. "Restorations from certified dental labs meet national and industry standards. Problems occur when restorations are not made in certified dental labs."
Poorly-made dental restorations—whether made in America or abroad—can...
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- August 2013
The National Association of Dental Laboratories is pleased to announce the launch of two new social media outlets that will serve as the foundation of NADL's ongoing public awareness campaign to address core policy objectives that promote "transparency in dentistry" and the role and value of a competently trained dental technician.
"During the last year and half, NADL has conducted a series of focus group meetings, conducted national surveys with the dental laboratory industry to gather ideas and input for the messaging for this campaign, the core of this objective has now come to fruition, there is much work to do going forward to ensure that the message is heard" says Henry Martin, CDT, NADL President.
The new social media outlets are www.whatsinmymouth.us and https://www.youtube.com/user/WIYMCampaign/videos
The information gathered on these sites provides comprehensive information for the dental consumer, dentists and the dental laboratory community. The campaign to promote these...
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