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Walter Orellana · Director, Sales & Marketing at Excel Studios
Did you know that Twitter can be a useful tool in finding new customers or leading potential patients...See more directly into the office of your clients.
Example; The other day I came across a tweet where a female was looking into doing non-prep veneers but it turns out that in her part of town the dentist in her area didn't offer the brand she wanted. This troubled her due to being solely focused on the brand name itself and the laboratory that fabricates them.
So after connecting with her I shared some information about the different styles/brands of non-prep veneers out in the market, I was able to find her a dental laboratory close to her hometown that offered beautiful non-prep veneers who could fabricate them but ALSO connect her to one of the laboratory's customer/dentist near her home setting in motion a future consultation.
I could have pitched our non-prep veneers that our talented ceramist create but I wanted to go beyond the selling mindset of my lab and be helpful to her need, after all social networking is about connecting and sharing information not just constant selling points about your products or services. I might just send the lab a note to split the commission on that case...just kidding.
Below is an article from Dentistry Today explaining the use of Twitter in Dentistry. If the link doesn't show you can always copy and paste it in the address bar.