This weekend, LMT celebrates its 30th LAB DAY Chicago! It's hard to believe that this show--the largest gathering of dental laboratory decision makers in North America--began with just 30 exhibitors and about 275 attendees.
Prior to 1985, the Chicago Dental Society (CDS)'s MidWinter Meeting was housed in the downtown Hilton Hotel and a handful of companies hosted programs for the laboratory community across the street in the Blackstone Hotel. But in 1985, the CDS moved its meeting to the convention center, which left some companies up in the air about what to do for their technician customers.
...See more LMT President Judy Fishman--agreeing with some laboratory manufacturers who felt their companies would be dwarfed at the MidWinter--booked space at the Blackstone and offered exhibit tables to laboratory product marketers. The rest is history: this weekend, LMT will host 200 exhibitors, over 3,000 attendees and nearly 250 educational programs at the Sheraton Chicago Hotel and Towers. See you there!
In 1986, LMT conducted its first dentist survey to find out which marketing strategies were most likely to capture a dentist's attention. Here's what they told us:
85% said another dentist's recommendation
40% said a personal sales call
24% said a laboratory booth at dental convention
23% said a lab-sponsored seminar:
23% said meeting a lab representative at a course
10% said direct mail
Today, referrals are still king; 80% of dentists-respondents to our 2012 survey told us they turn to their peers for a recommendation when switching laboratories.
So what has changed? For one thing,...See more dentists' opinion of laboratory sales calls: in 1986, 40% said sales call were influential when looking for a new laboratory; in 2012, only 8% said the same. On the other hand, dentists are now almost twice as likely--47% in 2012 vs. 23% in 1986--to work with a lab after meeting a representative at a study club or course.
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