As a technical consultant and advisor for Novus, I've come to the realization that Novus has immense potential in the market. More than 50 % of all denture wearers don't even wear their dentures and more...See more than half are miserable with them in. Novus, with its hydrophilic properties and unique energy damping design is changing all that. We (Novus) are aggressively entering the denture market with high hopes. Our ultimate goal is to make the denture wearing experience a better one, especially when it comes to lower denture comfort.