Robert Gitman is on LMTmag.com!
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Respondents to LMT’s 2015 Marketing Survey are using new as well as tried-and-true strategies to cement client relationships, boost loyalty and increase referrals.
Read More 6 minute read
- November 2014
LMT taps into the expertise of 20 laboratory owners and managers from all size labs who’ve successfully incorporated digital technology into their operations, offering real-life experiences and tips on what we all wish we would have known before taking the plunge.
Read More 19 minute read
- January 2014
This year marks LMT’s and LAB DAY Chicago’s 30th birthdays and we plan to celebrate all year long. Come celebrate with us in the pages of LMT, at LAB DAY and online as we take a walk through 30 years of history.
Online, we’re taking our cue from a popular internet trend called Throwback Thursday during which users post old photos. We’re calling ours Throwback Thirty and will be posting photos and snippets from our 30-year history with you every Thursday on The Bridge at LMTmag.com/ThrowbackThirty. But to make it really fun, we want you to join in!
We’d like you to share your recollections of the stuff we post and also post your own “throwback” photos of life in your lab, photos from industry events or stories from the past. Let’s work together, as we always do, to create a living history of all we’ve created and done as the decision makers we are!*
What I didn’t realize 30 years ago was that so many of you were on the same page...
- October 2013
It's time to get involved in social media: it's free, it's easy, and more and more of your competitors are doing it.
When it comes to marketing, more laboratories are going digital to reach dentists: theyâre building websites, using social media, advertising online and phasing out printed marketing pieces in favor of digital ones.
Read More 7 minute read
- October 2012
The cost of labor can constitute as much as 50% of production costs in some laboratories, making it a key factor in determining the success of the business. One of the fairest and most effective ways management can reduce labor-to-sales ratios and remakes, as well as increase productivity is to implement a productivity incentive plan that financially rewards employees for their efforts to achieve these goals.
In many laboratories, profit sharing is either nonexistent or handled in an inconsistent manner. But when you have an established bonus plan that incorporates quality control measures into each production step and involves both technical and administrative personnel, it motivates employees, breaks down animosity between departments and promotes teamwork, and instills a sense of employee accountability and responsibility.
Productivity incentive plans should be predicated on two figures only:
- Cost of Labor
- Total Sales/Cases
Produced and Invoiced
The differential between...
- April 2011
LMT offers advice on how to enhance the value of your lab in the eyes of a buyer, strategies for the small lab owner, and real-life stories of owners who have strategically planned their transitions.
Read More 5 minute read