“There are two components to quality: conformance quality is the technical aspect of any business and perceived quality is the customer's perspective of the business. You build your laboratory on conformance quality but market the perceived quality.” – Robert Maccario, MBA, Professional Management Science
Ask the Senior Marketing Manager for All-Ceramics at Ivoclar Vivadent anything you want. Get any and all of your questions answered. This is a place for open discussion about ceramics, cementation, marketing or anything else you want to know about.
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