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The Daily Bite

Marketing Strategy

“There are two components to quality: conformance quality is the technical aspect of any business and perceived quality is the customer's perspective of the business. You build your laboratory on conformance quality but market the perceived quality.” – Robert Maccario, MBA, Professional Management Science

LMT Original Research © 2010 - 2013

Cementation

Crown and Bridge

  • Gary Johnston
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  • March
  • Ask me anything - Ivoclar Vivadent All-Ceramics Manager
    Topics: 9 topicsCeramics
    Cementation
    Full Contour IPS e.max
    IPS e.max Press Impulse Ingots
    IPS E.max
    IPS e.max CAD-on
    Marketing
    IPS e.max ZirPress
    IPS Empress Esthetic

    Ask the Senior Marketing Manager for All-Ceramics at Ivoclar Vivadent anything you want. Get any and all of your questions answered. This is a place for open discussion about ceramics, cementation, marketing or anything else you want to know about.

    Last Updated March 18 at 3:47 pm

    • February 11 at 12:15 pmFlemming Behrend, MDT I would love to hear other technicians take on this. I have tried many different approaches but it still...

    • March 18 at 3:47 pmRenea Nickerson, CDT Hi Jason, when do you use the fluo glaze on eMax? I have not used it yet. Just wondering when it is used.

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    2posts
    Jason Obrokta
    Senior Marketing Manager
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »

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