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Jessica Fila
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LMT Communications, Inc. wrote an article
Team Schein Members Wear Pink For Breast Cancer Awareness Month
LMT Communications, Inc. · Helping Hands: Industry Members Fight Back Against Breast Cancer · Nov 2012On October 11, Henry Schein employees commemorated National Breast Cancer Awareness Month by wearing pink and generously contributing their own funds in support of cancer research and care. Through the...
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LMT Communications, Inc. wrote an article
CNC Group Members Unite to Fight Breast Cancer
LMT Communications, Inc. · Helping Hands: Industry Members Fight Back Against Breast Cancer · Nov 2012The CNC Group—a group of 31 laboratories that share knowledge and group purchasing activities—are participating in a CNC Goes Pink campaign through the fourth quarter of this year to raise...
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Heraeus Kulzer posted a newsbrief
Venus® White Supports Cancer and Domestic Violence Awareness
Heraeus Kulzer · November 07, 2012Heraeus Kulzer, LLC, is donating a portion of sales from its Venus White line of teeth whitening systems to support breast cancer research for the fourth consecutive year. The company's Venus Whitening...
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LMT Communications, Inc. posted a photo to Kelly Fessel Carr's article
Capture Dental Arts Reaches Out to Dentists and Patients to Increase Breast Cancer Awareness
Kelly Fessel Carr · Labs & Profiles · Oct 2012October isn't the only month during which Capture Dental Arts is focused on raising breast cancer consciousness....(more)
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LMT Communications, Inc. posted a photo to Kelly Fessel Carr's article
Capture Dental Arts Reaches Out to Dentists and Patients to Increase Breast Cancer Awareness
Kelly Fessel Carr · Labs & Profiles · Oct 2012Capture Dental Arts is giving its packaging a makeover in honor of Breast Cancer Awareness month.
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The Daily Bite
Directions in Digital Dentistry:
61% of survey respondents who plan to invest in digital equipment in the next two will opt for an open system.
LMT Original Research © 2010 - 2013
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Burdette Dental Laboratory Thinks Pink For Breast Cancer Research
Maribeth Marsico · Labs & Profiles · Jan 2012
Laboratory of the Month
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CAD/CAM Expert Goes Direct to the Public With Unique Smile Makeover Service
Maribeth Marsico · Labs & Profiles · Oct 2012
Television cameras. 8,000 viewers. And a dental technician in the spotlight. This is not a common scenario, but one day last year, Eddie Corrales, CDT, seized the opportunity to introduce his new venture—CADSmiles—directly...See more to prospective patients when he appeared on the cable show, San Diego Living. During the five-minute segment—which cost Corrales $1,000—he was interviewed by the show's host, demonstrated CAD/CAM scanning and design, and shared before-and-after photos of CADSmiles makeovers. CADSmiles is an in-office service that Corrales markets to CEREC doctors. When a client has a large or esthetically challenging case, Corrales goes to his office to consult with the patient and then uses the dentist's CEREC system to design and fabricate the case—usually within hours. "I tell patients I'm basically their own private smile designer. We talk about their expectations and, once the restorations are seated, I can immediately take care of any adjustments. So they feel confident they'll get the results they want," says Corrales, also owner of two-person Downtown Dental Designs in San Diego. "And the best part is it's usually all done in one day." That predictability and convenience is one reason why the service is a perfect match for direct-to-patient marketing. "My goal is for CADSmiles to be a brand patients know," says Corrales. "I want them to go into dental offices and ask for it by name." To that end, Corrales has continued to garner television coverage since that appearance on San Diego Living last year. He was invited back to the same TV station last June to promote a breast cancer awareness event he sponsored along with a local spa. It was an evening of pampering for breast cancer survivors—complete with a jazz band, sushi bar and raffles—and a chance for three survivors to win smile makeovers compliments of CADSmiles. Corrales has participated in similar makeover events and hopes to continue to do them on an even larger scale. He is also planning a longer paid segment on San Diego Living, a professionally shot patient-education video for his website and a promotional CADSmiles car wrap. Patients who contact Corrales directly are referred to his website, www.cadsmiles.com, where he maintains a list of dentists who offer the service. While CADSmiles has been an exciting new angle for Corrales, initially there was a completely practical business reason behind the idea. In 2008, Corrales—a long-time Sirona inLab user who marketed mostly to CEREC dentists—started to see his single-unit caseload decrease since so many of his clients had their own milling systems. "At the same time, the economy was faltering and I wasn't getting a lot of smile design cases either...so I realized I had to go out and get them," says Corrales. "I also knew this service would be a great opportunity to partner with dentists who have under-utilized systems they only use for posterior work." Since 2009, he has done more than 200 CADSmiles cases, mostly in his home state of California but also as far away as New York and Canada. Currently, he does an average of 10 to 15 CADSmiles cases a month. Not only does he charge clients a premium for the convenience of having the work done in their offices, but he also has practically no inventory costs or overhead—and gets paid the same day. "I've worked hard on CADSmiles and right now the work is very profitable," says Corrales. "And that's something I haven't been able to say in years." Here is Eddie Corrales' appearance on San Diego Living to promote CADSmiles: http://www.youtube.com/watch?v=YD52M16uawU
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Capture Dental Arts Reaches Out to Dentists and Patients to Increase Breast Cancer Awareness
Kelly Fessel Carr · Labs & Profiles · Oct 2012
"So many are affected by breast cancer and if we can increase early detection, we can help fight the disease," says Jessica Birrell, Owner, Capture Dental Arts, Saratoga Springs, UT. To that end and...See more in honor of October being Breast Cancer Awareness month, Birrell is giving her packaging a pink-themed makeover. Her delivery boxes are tied with a pink bow, the case boxes are wrapped in a sheer pink bag and the impressions are enclosed in a cellophane bag imprinted with the pink breast cancer ribbon. Also in the boxes are pass-along items for dentists to give to their patients, including a pocket-size handout, What Everyone Should Know About Breast Cancer....In Women As Well As Men; mints in wrappers featuring the breast cancer ribbon and early detection messages; and wrist bands and pens. The wrist bands and pens are themed: "Fight Like a Girl" for females and "Tough Guys Wear Pink" for men. "In addition to being educational and promoting awareness, these materials demonstrate the dentists' concern for patients' overall health and enhance the dentist-patient connection," says Birrell, who purchased most of the packaging materials through companies that donate a portion of the proceeds to the American Cancer Society.
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CNC Group Members Unite to Fight Breast Cancer
LMT Communications, Inc. · Labs & Profiles · Nov 2012
The CNC Group—a group of 31 laboratories that share knowledge and group purchasing activities—are participating in a CNC Goes Pink campaign through the fourth quarter of this year to raise...See more money for breast cancer research. Whip Mix Corp. has manufactured pink articulators exclusively for the group and will donate a percentage of sales of the articulators; laboratory members are using Whip Mix's pink mounting stone and will donate mounting fees to breast cancer research. Whip Mix has also provided CNC member labs with marketing materials to educate clients about the program. The CNC group was started in 2004 and got its name from the initials of the three founding laboratories: Carter, Naturalike and Centric. For details, visit www.CNCGroup.org.
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Team Schein Members Wear Pink For Breast Cancer Awareness Month
LMT Communications, Inc. · Labs & Profiles · Nov 2012
On October 11, Henry Schein employees commemorated National Breast Cancer Awareness Month by wearing pink and generously contributing their own funds in support of cancer research and care. Through the...See more end of the year, the Henry Schein Cares Foundation will donate a portion of the sales of its special "pink products" to the American Cancer Society; the company has raised more than $500,000 for cancer awareness over the last seven years.
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Help Fight Cancer With Handler
Handler Mfg. Co. · Industry News · Sep 2011 · September 20, 2011
Handler will donate a portion of the proceeds from all sales at the ADA meeting to help fight cancer.
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Whip Mix Honors Breast Cancer Awareness With a Pink Articulator
Whip Mix Corp. · Miscellaneous · Sep 2011 · September 30, 2011
In honor of Breast Cancer Awareness Month, Whip Mix is offering a PINK Denar® Mark 320 Articulator.
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Maverick Dental Laboratories is Tickled Pink About Crowns For a Cure
Maverick Dental Laboratories · Miscellaneous · October 02, 2012
Maverick Dental Laboratories is launching a "Crowns for a Cure" campaign during the month of October to help raise awareness and find a cure for breast cancer. As part of the campaign, Maverick has turned...See more their marketing and operating materials pink to coincide with the campaign's message. Prescriptions, case boxes, invoices, informative box stuffers and even delivery driver's wardrobes have all transitioned to the familiar campaign color. During the month of October, a portion of the proceeds from every case sent to Maverick will be donated to the Kristy Lasch Miracle Foundation. Founded in 2005, the foundation's mission is to provide financial assistance to women under 30 living with breast cancer. "Before she died, Kristy envisioned creating an organization to help younger breast cancer patients," says Tom Lasch, Kristy's father and founder of the Kristy Lasch Miracle Foundation. "She knew too well how financially cumbersome the disease could become, and the unique challenges of having the disease at such a young age. The Kristy Lasch Miracle Foundation was created in her memory, and honors her dream." More information about the foundation can be found by visiting their website at www.kristylasch.org. "We are always looking for a way to give back to the community and feel that contributing to the Kristy Lasch Foundation will make a significant difference", says Joe Fey, co-owner of Maverick Dental Laboratories. "We all know somebody who has been affected by breast cancer. During our research on the issue, we were shocked to find that one in eight women will be diagnosed with breast cancer. This has become a very serious health concern worldwide and we are happy to help in any way we can." If you would like more information about the campaign, please contact Stephanie Bergman at 724-733-7444. About Maverick Dental Laboratories, LLC Maverick Dental Laboratories in a full-service dental laboratory, established in 2003. The laboratory provides a wide range of dental prosthetics to a national customer base. For more information, please visit http://www.maverickdental.com.
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Venus® White Supports Cancer and Domestic Violence Awareness
Heraeus Kulzer · Industry News · November 07, 2012
Heraeus Kulzer, LLC, is donating a portion of sales from its Venus White line of teeth whitening systems to support breast cancer research for the fourth consecutive year. The company's Venus Whitening...See more for Hope campaign is poised to bring total contributions to over $200,000 by the end of the year. Also, during the month of October, Heraeus made a donation to breast cancer research for each "like" on the Heraeus Dental 360 Facebook page. October is also Domestic Violence Awareness Month, which Venus White supports by helping domestic violence victims through the AACD's Give Back a Smile (GBAS) program. Heraeus donates Venus White systems to participating dental practices that pledge to donate proceeds directly to GBAS.





