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- April 2014
“Change, consolidation and new business models are inevitable, but survival, growth and a seat at the table are optional. Your future in the next several years is dependent on what you decide to do,” said Mark Murphy, DDS, in his State of the Industry presentation at the 88th Annual Cal-Lab Meeting. “We have tremendous control over what our role will be in the future. You can’t change the direction of the wind, but you sure can set your sails.”
Other speakers during this year’s meeting offered ideas on exactly how to set those sails. Terry Fine, President of AMG Creative, encouraged attendees to embrace social media as a marketing tool during his presentation, Social Media: Truths, Perceptions and Myths, citing these statistics:
70% of small businesses use Facebook for marketing.
69% of dentists have a Facebook page.
On average, for every eight minutes people spend online, one minute is on Facebook.
The fastest growing demographic group on Twitter is...
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- July 2011
Sponsoring continuing education programs can have a significant impact on client retention and acquisition, customer engagement, cross selling and business growth.
- April 2011
When it comes to your clients, no news is not necessarily good news. Mark Murphy, DDS, FAGD, offers tips for staying in touch.
What can laboratory owners learn from David Lee Roth, lead singer of Van Halen? Mark Murphy, DDS, FAGD, explains in his case study of standards, indicators and results.
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LMT contributing writer Mark Murphy offers advice for lab owners who need a boost in a difficult economic climate.
Strategies for enhancing customer interaction
In Perception is the ONLY Reality, LMT asked technicians and dentists to match four crowns with four price tags that differed by $100, starting at $25 and topping out at $325. These crowns were from four different laboratories (participants in LMT's 2007 Crown Challenge and fabricated using the same prescription and duplicate models. Only 10% of the technicians and 3% of the dentists correctly matched the four crowns with the right fee. The rest were pretty evenly split at 30% getting one right, 30% getting two correct and 30% not matching any.
Let's ask the obvious question here: how in the world did those four different labs get their clients to pay those fees if the differences were not obvious? Half the technicians correctly identified the $325 crown, but only 32% of the dentists did, and they're the ones whose value perception is most critical. If a laboratory can add $100 in perceived value to the mind of the dentist without notably...
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