Personal sales calls are still the most popular marketing strategy, used by almost two-thirds of laboratory marketers.
LMT Original Research © 2010 - 2013
LAB MANAGEMENT TODAY · Business Strategies for Dental Laboratory Decision-Makers
Jim McGuire, CDT, managed a commercial lab for 10 years in Huntington Beach, CA, before owning his own laboratory. With over 30 years of experience, he received his Associates of Science Degree in Dental...See more