Business Strategies for Dental Laboratory Decision-Makers

Website Advertising

Ad Requirements

LMT asks advertisers to submit ad materials digitally, either on disk or via e-mail. Because variations can result when advertisements are generated from digital files, advertisers (or their agencies) are responsible for careful adherence to the requirements outlined here.

  • Specifications: Ads must have links embedded & the link must pop up as its own window.
  • Preferred File Type: Animated ads should be .swf files. Non-animated ads should either be .jpg or .gif files
  • Resolution: All ads should be set at 72 dpi
  • Size: Ads cannot exceed a maximum of 15K
  • Rotation: Ads will run on a rotation of up to five ads per location
  • Loops: Animated ads may have a maximum of five (5) loops

The LMT website, which attracts an average of 9,000 visitors each month, offers marketers of laboratory products and services and effective and affordable means to connect with an active buying audience. Advertising on LMT's website is your opportunity to expand your company's market reach beyond traditional print promotions.

Furthermore, the website offers the dental laboratory community archived management, marketing and financial articles; Wage and Fee Reports from LMT's original research; our latest classified ads; up-to-date information on our three annual LAB DAY Shows and other industry events; online subscriber registration; change of address forms; useful and links and much, much more!

Rates and Specifications

Ad RatesWidthHeightHomepage PackageSection Package
Banner705 pixels70 pixels$1500/quarter$1050/quarter
Badge220 pixels140 pixels$950/quarter$700/quarter

Details

  • Homepage PackageBanner & badge ads appear in seven places: LMT homepage and portal pages of the website's seven main sections.

  • Section PackageBanner & badge ads appear on all of the secondary pages of the section of your choice.

  • LocationIn either package, banner ads appear in rotation at both the top and bottom of the center column of the pages. Badge ads appear in the bottom right column of the pages.

Rate Policy and Terms: Contract advertisers are rate-protected for the calendar year. Written orders requested. Terms: net 30 days. Advertisers are responsible for the payment in the event of non-payment by their agencies. Website ads are not agency commissionable. Position exclusivity not given under any circumstance. Advertising materials are stored for one year only and then destroyed. Publisher reserves the right to reject website advertising materials.

Contact Information: For more information, or to reserve a website ad, contact or call 203-459-2888.