Appreciation in Action: 5 Ways Labs Express Gratitude to Clients

Case communications may dominate the daily grind between you and your clients, but it’s important to step back from the norm every now and then and show some love to the dentist-customers who help keep your lab thriving. Gestures of appreciation reinforce those strong relationships and help remind clients you value their loyalty. Here are some strategies labs are using:

1. Holding customer appreciation events. Twenty years ago, when management at Expertec Dental Laboratory was thinking about holiday gifts for clients, they stumbled onto an idea that would become so successful, it would be repeated every year after: an annual Client Appreciation Day. “Instead of sending out candy or gift baskets, we asked ourselves, ‘what if we invest that money into something they could really use and need?’” says Ed Krzic, Manager of the 48-person laboratory in Westland, MI. “So we put it into a day of education we could spend...