Hosting In-Lab Dentist Seminars

We are a quality-driven lab focused on custom full-arch cases that require a high level of technical expertise and collaboration with the doctor, so relationships are critical for us. Hosting in-house seminars works well because it allows us to highlight our knowledge and connect face-to-face with like-minded dentists.

We typically hold at least five seminars per year—three in the spring and two in the fall—and we generally have a mix of current and potential clients in the room. Our existing accounts are cheerleaders for us in front of the prospects, and they often bring cases to treatment plan allowing us to demonstrate our expertise.

Our courses include both business and technical topics. For instance, we’ve hosted experts to offer education on navigating insurance, marketing, team building and how to profit from All-on-4 cases. For technical topics, we bring in manufacturer-speakers and also develop our own seminars on hot topics....