Killing the 'Zombies' in Your Lab or, How to Learn from Others' Mistakes

By Kelly Fessel Carr

Posted Feb 11, 2020 in Publisher's Page

I’ve heard a lot of keynote presentations during my 35-year career at LMT and sometimes a speaker will really resonate and keep my wheels turning long after I’ve returned home. Diana Kander is one of those speakers. A best-selling author of The Curiosity Muscle and All in Startup: Launching a New Idea When Everything is on the Line, she is also, coincidentally, the daughter of lab owners.


During her keynote presentation, “How to Compete on Value Instead of Price in a Commodity Business,” at the NADL’s Vision 21 last month in Las Vegas, Kander gave insightful examples of well-known companies’ failures and the lessons that can be learned and applied to the laboratory business. I thought I’d share a few of her pearls of wisdom.


“Amazon has had lots of failures, including Amazon Spark, an Instagram-like visual shopping platform; Amazon Storywriter and Amazon Storybuilder, tools that enabled TV and film writers...

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About The Author

  • Kelly Fessel Carr

    Associate Publisher / Editor at LMT Communications, Inc. · Newtown, CT

    At the helm of the magazine for over 35 years, Kelly is the heart and soul of the editorial department, guiding and shaping our coverage - both in print and online - to bring dental laboratory decision-makers the news and...

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