Lost in Translation
Posted Aug 28, 2026 in Publisher's Page
Before we circle back, align our synergies, leverage our core competencies and socialize this thought leadership, let’s address the value-added elephant in the room: corporate jargon has officially reached peak scalability.
If you need the sentence above translated, then you would probably agree that corporate jargon has become so convoluted that it obscures a simple message (in this case, that message is “Before we continue, let’s talk about the obvious problem: corporate jargon has gotten out of hand.”)
While corporate speak isn’t new, it’s becoming way more prevalent. Experts point to several factors, including AI-generated writing and Linked- In’s influence on professional communication.
In a study published in the journal, Personality and Individual Differences, Cornell University cognitive psychologist Shane Littrell asked more than 1,000 office workers to rate computer-generated business jargon alongside straightforward quotes from Fortune 500 executives. He also tested participants’ critical thinking and workplace decision-making.
