Nobel Biocare Hits the Airways, Taking It Direct to the Public

By LMT Communications, Inc.

Posted Apr 28, 2011 in Marketing


He's physically fit, at the top of his game, enjoying the finer things in life. All he's missing is a beautiful smile. Who is he? The handsome middle-aged man featured on Nobel Biocare's 30-second television commercial airing during such high-profile news and talk shows as Good Morning America, The Today Show, Hardball, Meet the Press and Imus in the Morning.



Part of Nobel Biocare's multi-million-dollar consumer education campaign, the television commercial is a lifestyle, image-focused advertisement. There is no mention of specific restorations; rather, it promotes the concept of a "NobelSmile" and explains how the "tooth fairy for adults" can restore the viewers' teeth and their self-confidence. It refers them to 877-MyNobel and [www.NobelSmile.tv],(http://www.nobelsmile.tv) where they can get more information on all-ceramic crowns and fixed bridges on implants, learn...

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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