Creation Willi Geller North America

Creation Willi Geller – Simply BRILLIANT – So close to the original – even superior to Nature. The prerequisite for aesthetic dentistry.

Founded as a “one-man company“ 35 years ago, the dental company has continued to grow and develop steadily: new manufacturing technologies, additional fusions and effect materials, as well as expanded indications and, more recently, a light-curing veneer composite with “Creation Brilliance”. Today, Creation is one of the world‘s most important manufacturers of ambitious ceramics systems, and resin and composite teeth with a strong profile. The innovative ceramic materials and denture teeth are successfully processed in over 70 countries across the globe. And the users are not the only ones who are impressed; dentists and patients are also convinced by our “Simply Brilliant“ aesthetics concept.

Ceramic - the stuff that dental dreams are made of. And we know something about that. For more than 35 years, the name Creation has stood for high-quality and aesthetically superior dental ceramics - whether for anterior and posterior crowns, veneers, inlays, onlays, bridges or implants. Our ceramic lines are extremely reliable in their handling, expressive in their colour effects and brilliant in their results. Long-lasting dental aesthetics? With Creation it is not a matter of chance, but a constant reality. This is because the long-term behaviour and firing and dimensional stability of our metal-ceramic materials are exceptional.

It was the natural refraction of light and the iridescent play of colours that fascinated me and that I wanted to imitate", explains Willi Geller. With a thirst for knowledge, the dental technician studied the secrets of natural teeth layer by layer. He discussed with dentists the light and shade effects in the mouth, ran through different framework constructions and layering techniques and with chemists he investigated colour stability, hardness and the resilience of ceramic materials.

The pioneer of aesthetic dentistry delved ever deeper into the subject matter and his observations and studies were fruitful: as a result of using extremely pure materials and a special production method, the new ceramic was the first to absorb all the colours of the spectrum and reflect them wonderfully. They gave off a lively opalescence and thus provided unlimited colour matching to the natural teeth. "Knowing about materials and the anatomy of the human body, combined with the dexterity and creativity of our own hands, makes every one of us into an artist", says Willi Geller. "Ceramic is primarily a category in aesthetic work, but if - on closer examination - it inspires us artistically, that becomes a personal statement."