Heraeus Announces New Messaging to Dental and Laboratory Professionals

Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced today that it will emphasize the message "Giving a Hand to Oral Health" in its communications with dental and laboratory professionals.

"We understand that a dental or laboratory professional's most valuable assets are his or her hands, which are the beauty behind the work," said Christopher Holden, Heraeus president. "Through restorative and esthetic treatments, these talented professionals use their hands, as well as their expertise, to provide patients with beautiful smiles, enhanced self-esteem and an improved quality of life. We are committed to providing innovative dental materials that meet the highest esthetic and quality standards to support these efforts, and we feel the phrase 'Giving a Hand to Oral Health' captures the essence of our role in that process."

Heraeus supports its valued customers by providing an impressive line of award-winning, market-leading restorative and esthetic materials,...