Social Media

LMT LAB DAY is going social…media that is!

This summer, Facebook made changes to its news feed algorithm, giving priority to content from users’ friends and families over business pages. Companies in every industry have noticed a big decline in organic reach—or how many of your followers your content actually reaches—and it’s...

When creating the social media content here at LMT, I’m always looking for eye-catching graphics to accompany my posts. I’m far from a graphic designer, which is why I lean on a few online-based graphic design tools. These tools also take away the guesswork of figuring out what size to make...

“Social media is a great tool for developing brand recognition while also promoting audience engagement and providing opportunities to convert users into customers,” says Jayme Hong, CEO, IDOC Dental Lab, a 40-person laboratory in Orange, CA.

Social media is a relationship-focused, human-to-human marketing approach that can open up communication between you and your customers. Author Mark Schaefer offers some tips to help you take on the social media world headfirst.